Search Engine Marketing Dealer e-Process


Pay Per Click Management


Traditional forms of advertising such as television, newspaper and direct mail typically calculate your advertising rate based on how many people just see your message. The difference with pay per click ads is that you pay for customers that are actively seeking your cars. Customers are looking online more and more for cars and you need to have your dealership show up. If you are not showing up chances are your competition is.


Unlike other companies Dealer e-Process gives you full access to your Google Adwords account. Dealer e-Process is a completely transparent marketing company and you will see exactly how your money is being spent. We want your input and will meet with you regularly to discuss strategies. Most companies only provide you with a list of keywords that were clicked for the month. This only tells you a small portion of the story.


Dealer e Process Wins Highest Award – Search Marketing Category


PCG Digital Marketing today announced that Dealer e Process was chosen to receive a ‘Pinnacle’ 2011 Automotive Website Award (AWA) for search marketing. Dealer e Process is also 2010 AWA ‘Pinnacle’ winner.


The Pinnacle award is the highest recognition the AWA provides in the Search Marketing category. Dealer e Process and the companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. Members of this elite group of website design professionals have demonstrated that their products deliver outstanding results for clients.


Dealer e Process Win Most Leads Per Vehicle Details Page Views (VDP’s)


Dataium, the largest aggregator of internet shopper behaviors for auto dealer website, announced on October 5th,2011 during Digital Dealer 11 that Dealer e Process was chosen to receive the 2011 Award for Most Leads Per Vehicle Details Page Views.


A VDP occurs when the shopper selects one of your vehicles to explore further. Dealer e Process websites outperformed all other websites providers when it comes to conversion to a lead.


According to Dave Page, owner of Dealer e Process, “This award represents a metric that is the key to success for auto dealers today. The inventory for an auto dealer is the bloodline to their success. Dealers must ask themselves, ‘Why is my website not generating opportunity/leads for me when customers are on the website? Is it the website design or the fact it looks like everyone else’s in my market? Lack of engagement? Typical lead forms that don’t convert?’”


Why Contact Dealer e-Process?


All advertising is only worth the return that it generates. Dealer e-Process strives to be your lowest cost per lead provider. Our ads are highly targeted to only show up for terms that lead to car sales. This ensures your ad spend will be used as efficiently as possible.


Dealer e-Process was awarded with the Pinnacle 2010 Automotive Website Award for search marketing. This award is presented to automotive search marketing companies that provide excellence in digital marketing platforms. We are also a 2010 DrivingSales.com Award winner which is based on our 100% recommendation status on the site. Having built sites for dealers for years we know what keyword searches drive sales and we will build out your campaign accordingly. We understand the auto industry and our search strategies will make a difference.


Dealer e Process Wins Technology Award – Fixed Ops Revenue – Virtual Service Consultant


PCG Digital Marketing today announced that Dealer e Process was chosen to receive a 2011 Automotive Website Award (AWA) in the Technology category for Best Fixed Ops Website Marketing Software.


Car dealers looking for new ways to increase Fixed Ops revenue need to start with the basics. Dealer e Process took a hard look at the traffic that is already coming to service pages on dealer websites. They decided that they could increase the conversion experience by rethinking the appointment process. The result of their conversion and engagement study was the creation of the Virtual Service Advisor (VSA). The software replaces boring service appointment forms and interacts with consumers by providing live pricing and service suggestions for their vehicle. The end result is a 300% increase in service leads through this online scheduling tool when compared to service appointments booked with traditional “boring” forms.


Dealer e Process Win Most Leads Per Inventory Page Views


Dataium, the largest aggregator of internet shopper behaviors for auto dealer website, announced on October 5th,2011 during Digital Dealer 11 that Dealer e Process was chosen to receive the 2011 Award for Most Leads Per Inventory Page Views.


With each click, search, and submission, consumers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. Like footprints in the sand, these behavioral events leave behind digital footprints – data. These footprints, when collected, aggregated, and analyzed, provide important information regarding online purchasing behavior and activity, consumer trends, interests, and intent, and the effectiveness of promotions and web design.


Search Engine Marketing Google Ads Dealer e-Process


Why Our Process Works


We Take The Time To Get To Know Your Dealership


You understand the unique challenges that your dealership faces. We will take the time to understand them. In order to drive traffic to your site, we need to know what is important to your dealership. Once we have identified this we can then determine your goals with your pay per click campaign.


Performance Monitoring


We will closely watch your account for opportunities to improve upon our strategy. In doing so, we will utilize bid and ad tracking software and make adjustments to ensure you are showing up for your action terms.


Building An Account That Makes Sense


Google strives to serve search results that are the most relevant to the term that the searcher has entered.


• Keyword research: When selecting the keywords for your account we will identify what terms are research terms and what terms are action terms. The most efficient way to spend your budget is to have your ad show up when the car buyer is looking to take action.

• Highly targeted ads: The goal of our ads is to generate car sales for your dealership. So your ad must be relevant to the terms that searchers are entering. It is this relevancy that is going to cause the searcher to click on our ad and ultimately have them take action on your site.